Privacy Policy

Rento Line (rentoline.com and the Rento Line mobile app) is a car-rental marketplace. We connect people who want to rent a vehicle with independent, verified rental companies in the UAE and the wider region. This Privacy Policy explains what personal data we collect, why we collect it, who we share it with, and the rights you have. It applies to visitors, registered customers, and rental companies ("vendors") that list vehicles with us.

1. The short version

• We are a marketplace, not a rental company. Your rental agreement, payment, security deposit and vehicle handover happen directly with the rental company you choose.
• Rento Line does not collect or store payment-card details and does not process rental payments.
• We share your contact details with a rental company only when you contact them (chat, call, WhatsApp or enquiry form).
• We never sell your personal data.
• The mobile app can use your device location while the app is open, only with your permission and rounded to about 100 metres. It is never read in the background. You can turn it off in Settings at any time.

2. Data we collect

2.1 Data you give us

• Account details — name, e-mail address, mobile number, preferred language, currency and country.
• Enquiries and messages — the messages you send to rental companies through Rento Line chat, and the fact that you tapped Call or WhatsApp on a listing.
• Reviews, favourites and follows — reviews you write, cars you save and companies you follow.
• Vendor data — for rental companies: company name, trade-licence details and documents, business address, phone and WhatsApp numbers, logo, vehicle listings and photos, and team member accounts.

2.2 Data collected automatically

• Device and usage data — IP address, browser and device type, pages viewed, referring site, approximate location (country/city derived from IP), and time spent on pages.
• Device location (mobile app only) — if you allow it, the Rento Line app sends your approximate position while the app is open. We use it to show you nearby rental cars and listings, and so the Rento Line team can see where the app is being used — to support you and to decide which cities to expand into. Three limits apply: the position is rounded to about 100 metres on your phone before it is sent, so it points at a neighbourhood and not an address; it is read only while the app is open, never in the background and never after you close the app; and it is sent only if you granted location permission. You can withdraw that permission at any time in your phone's Settings, and the app keeps working without it — you will simply not see the “nearby” results.
• Session recordings — anonymised replays of how visitors interact with our pages (clicks, scrolls). Text you type into forms is masked and never recorded.
• Cookies and similar technologies — see section 6 and our Cookie Policy.

2.3 Data from third parties

• Sign-in providers — if you sign in with Google or with a phone number, we receive your name, e-mail or verified phone number from the provider.

3. Why we use your data

• To run the marketplace — show listings, remember your preferences, and connect you with the rental company you choose.
• To enable contact — deliver your chat messages, place free internet calls between you and a company, and open WhatsApp with a pre-filled message.
• Notifications you asked for — for example when a company you follow adds a new car or publishes an offer. You can switch these off at any time.
• To improve Rento Line — analytics and session replays help us fix confusing pages and make the site faster.
• Security and fraud prevention — protecting accounts, detecting abuse, and keeping the platform safe for renters and companies.
• Legal obligations — responding to lawful requests from authorities and enforcing our Terms of Service.

3.1 Location specifically

• To show nearby cars — matching listings to where you are.
• To run and support the service — our team sees which areas the app is used in, so we can help you and plan coverage. We do not use location to build advertising profiles, and we do not share it with the rental companies or any third party.
• Legal basis: your consent, given through the permission prompt on your phone and withdrawable at any time in Settings.

4. Legal bases

Where the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) or the EU/UK GDPR applies, we rely on: contract (providing the service you asked for), consent (marketing notifications, non-essential cookies), legitimate interests (security, analytics, improving the service) and legal obligation.

5. Who we share data with

• Rental companies you contact. When you message, call or WhatsApp a company, that company receives your name, phone number and the content of your message so they can reply. From that point the company is responsible for how it handles your data under its own policy.
• Service providers that process data on our behalf: cloud hosting, Cloudflare (content delivery and security), Google (Analytics and Firebase sign-in), LiveKit (real-time voice for free calls), e-mail and push-notification delivery. They may only use the data to provide their service to us.
• Authorities where required by law or to protect the rights and safety of users.

We do not sell personal data, and we do not share it with advertisers for their own use.

6. Cookies and analytics

We use essential cookies (sign-in, security), preference cookies (language, currency, dark mode) and, with your consent, analytics cookies (Google Analytics 4, Cloudflare Web Analytics). You can accept or decline non-essential cookies in the banner and change your choice at any time from the Cookie Policy page.

7. Calls and chat

Free calls are transmitted in real time over an encrypted connection between you and the rental company. Rento Line does not record call audio. Chat messages are stored so that both you and the company can see the conversation history; either side can delete their account to remove them.

8. How long we keep data

• Account data — while your account is active, then up to 24 months.
• Enquiries and chat history — up to 24 months after the last message.
• Session recordings — 30 days.
• Analytics data — up to 26 months, in aggregated form.
• Vendor licence documents — for as long as the company is listed, plus any period required by law.

9. Security

All traffic to Rento Line is encrypted (HTTPS). Access to personal data is restricted to staff who need it, protected by role-based permissions, and logged. Because we never collect card details, there is no payment-card data on our systems.

10. Your rights

You can ask us to access, correct, delete or export your personal data, to object to or restrict certain processing, and to withdraw consent at any time. Registered users can delete their account from the app settings. To exercise any right, e-mail [email protected]; we respond within 30 days. If you are in the EU/UK you may also complain to your local data-protection authority.

11. Children

Rento Line is intended for adults. Renting a vehicle generally requires you to be at least 21 years old, and we do not knowingly collect data from anyone under 18.

12. International transfers

Our servers and service providers may be located outside the country where you live. Where data leaves the UAE, EU or UK we use recognised safeguards such as standard contractual clauses.

13. Information about rental companies

Company name, logo, description, address, phone and WhatsApp numbers, vehicles and public reviews are displayed publicly so renters can contact the company. Trade-licence documents are used only to verify the company and are never published.

14. Changes to this policy

We may update this policy as the service evolves. The date at the top of this page shows the latest version; material changes will be announced on the site or by e-mail.

15. Contact

Rento Line — [email protected] · rentoline.com/contact